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Senior Creative Director with 10+ years of experience transforming brand identities for global tech companies. Expert in digital design systems, cross-functional team leadership, and user-centric experience strategy. Proven track record of increasing user engagement by 40% through intuitive UI/UX solutions. Passionate about mentoring junior designers and bridging the gap between design and engineering.
• Spearheaded the complete redesign of the core mobile application, resulting in a 40% increase in daily active users (DAU) within 6 months. • Manage and mentor a high-performing team of 8 designers and researchers, fostering a culture of innovation and continuous feedback. • Established and maintained a comprehensive Design System (atomic design) used across 5 distinct products, reducing development time by 30%.
• Led the UX strategy for key fintech clients, delivering end-to-end design solutions from wireframing to high-fidelity prototypes. • Conducted extensive user research, including A/B testing and usability sessions with over 100 participants to validate design decisions. • Collaborated closely with product managers and developers to ensure pixel-perfect implementation of designs.
• Designed marketing assets and landing pages that boosted conversion rates by 25%. • Created interactive prototypes for investor pitches, helping the company secure Series A funding. • Assisted in the development of the company brand guidelines and visual identity.
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